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When people ask Matt Davies why he became a Jam Coding franchise owner, his answer isn’t about market size, growth projections, or return on investment.
It starts with his son.
Matt is an educator by background and a parent to a neurodivergent child with autism and ADHD. Like many parents of neurodivergent children, he knew first-hand how difficult it can be to find extracurricular activities that genuinely work.
His son loves sports, but not the pressure that often comes with it. Being watched. Being judged. Being part of large groups where attention is always on you. Traditional clubs, even well-meaning ones, simply weren’t designed with children like his son in mind.
Matt began asking a simple but powerful question:
“What kind of club would my child be happy being part of?”
That question stayed with him.
Through his work in education, Matt had already been questioning the wider system. While lecturing at universities, he became increasingly interested in the business side of education, even exploring how student dissertations could be turned into real world enterprises.
Later, he took that curiosity further by opening a small toy shop business. It became a practical learning ground, helping him understand entrepreneurship from the inside. At the same time, he began reflecting on a deeper concern: young people were being pushed through education “on a conveyor belt,” often emerging with degrees but without the practical, adaptable skills needed for the future.
Matt wanted to change this. Working from the ground up.
He wanted to help children develop confidence, problem-solving, and independence, skills that matter regardless of what the future job market looks like.
As an entrepreneur, he was also actively trying to solve a problem. He knew many children like his son. Children who struggled with traditional clubs but thrived when given the right environment.
Then he discovered Jam Coding.
What stood out immediately was how naturally Jam Coding aligned with what Matt was already seeing in his own home.
Neurodivergent children often love digital environments. Video games, in particular, allow them to hyperfocus, feel in control, and engage deeply without social pressure. Jam Coding takes that natural interest and turns it into something powerful, using platforms like Minecraft Education to develop real, transferable life skills in a structured, safe, and inclusive way.
For Matt, it felt right.
Jam Coding wasn’t just teaching coding.
It was delivering life skills to the next generation of digital citizens.
And just as importantly, it was a club his son, and many children like him, could genuinely enjoy.
Matt began his Jam Coding journey around Christmas, officially launching Jam Coding Derby & Loughborough just after Easter 2025.
Like many franchise owners, he started hands-on. Delivering sessions himself. Learning the programme inside out. Building relationships with schools and parents.
He launched with one after school club in a large three-form entry school. Demand grew quickly. That one club became three. Then more schools followed.
Growth came so fast that Matt found himself needing to recruit staff simply to keep up. In the last half term of 2025, he doubled the number of clubs he runs.
Today, Matt works across multiple schools and has expanded well beyond the classroom. He hosts a weekend club, runs community-based sessions with local organisations, and delivers birthday parties for children in his local area.
His impact continues to grow. Matt is about to begin working with Local Authorities to deliver funded holiday clubs for Free School Meal–eligible children, extending Jam Coding’s reach to families who need it most. Along the way, he has become a pillar of both his family and his wider business community.
One memorable moment came during a birthday party session, where children collaborated inside a shared Minecraft Education world and coded “Happy Birthday” into the sky. Even children with no prior Minecraft experience were fully engaged; proof that the structure works, whatever a child’s starting point!
As his franchise grew, Matt made a decision many Jam Coding owners eventually face.
He started by delivering sessions himself because he cared deeply about the experience and wanted to do it well. But as demand increased, he recognised that to grow sustainably, he needed to step back and build a team.
This natural transition, from hands-on coach to business owner, is something Jam Coding actively supports. Matt’s journey is a perfect example of how franchise owners can evolve their role as their business grows without losing sight of why they started.
Today, Matt focuses more on growth, partnerships, and community impact, while his team delivers high quality sessions on the ground.
One of the things Matt values most about Jam Coding is its ability to integrate into the heart of a community.
By running Saturday clubs in community centres, collaborating with local organisations, and supporting shared spaces, Jam Coding Derby & Loughborough has become more than an extracurricular activity; it’s a trusted local presence.
This community first approach benefits everyone: children, families, schools, and franchise owners alike. It’s also a core part of Jam Coding’s wider mission to Teach the Future, not just through technology, but through meaningful relationships and inclusive opportunities.
Matt didn’t become a Jam Coding franchise owner because he wanted to “buy a business.”
He did it because he saw a problem worth solving; for his son, for other children, and for the future of education.
If you’re an educator, a parent, or someone who believes children deserve better preparation for the future…
If you want to build a business with purpose, flexibility, and real community impact…
If you’re drawn to the idea of delivering life skills while growing something of your own…
Then Jam Coding might be the right next step for you.
If Matt’s journey resonates with you, and you can see yourself building something similar in your own community, we’d love to hear from you.
Whether you’re an educator, a parent, or simply someone who believes children deserve better preparation for the future, Jam Coding offers the opportunity to build a business with purpose, flexibility, and genuine impact.
Email opportunities@jamcoding.co.uk to start a conversation about becoming a Jam Coding franchise owner.
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