Meet the Founder: Roger Grogan on Jam Coding’s Journey, Success and Franchise Opportunities

From a single vision to a multi-award-winning digital education company, Jam Coding has grown into a thriving franchise network, helping children across the UK develop essential skills for the future.

In 2025 alone, Jam Coding delivered digital education sessions to over 400,000 young people, inspiring the next generation through coding, robotics, digital creativity and much more.

But what makes Jam Coding different from other children’s education franchises? And what does it take to become a successful franchise partner?

We caught up with Roger Grogan, Founder of Jam Coding, to discuss the company’s journey, its biggest achievements and why joining the Jam Coding franchise network offers more than just a business opportunity.

What makes Jam Coding different from other franchises in the UK?

“What makes Jam Coding different is that we’re not simply running after-school coding clubs. We’ve built a complete digital education ecosystem that supports schools, children, families and communities.

Our multi-award-winning curriculum is designed specifically for primary-aged children and aligned with the needs of modern education.

We also offer multiple revenue streams, including school workshops, curriculum delivery, after-school clubs, holiday programmes and our newest offering, Computing Labs. This creates a scalable business model with strong recurring income opportunities.

Most importantly, we’re helping address a genuine national need by equipping children with the digital skills they need to thrive in the future, using engaging lessons and activities that motivate and inspire them to take their learning further.”

What has been your biggest achievement at Jam Coding so far?

“Without doubt, our biggest achievement has been the impact we’ve had on children.

Since launching, we’ve helped hundreds of thousands of young people develop confidence in technology, creativity, problem-solving and digital literacy. In 2025 alone, we delivered digital education sessions to over 400,000 young people.

From a business perspective, I’m incredibly proud that we’ve grown from a single vision into an internationally recognised education company, with franchise partners supporting schools and communities across the UK.

Seeing children become excited about technology and watching our franchisees build successful businesses with real purpose is hugely rewarding.”

What’s the best feedback you’ve received about Jam Coding?

“The feedback that means the most to me is when teachers tell us we’ve completely transformed their perception of digital education and, as a result, children’s attitudes towards learning.

We regularly hear stories about children who previously lacked confidence discovering a talent for coding, robotics or digital creativity through our programmes.

Equally, hearing franchisees say that joining Jam Coding has given them both a successful business and a genuine sense of purpose reinforces everything we’re trying to achieve.

We’re not just teaching coding. We’re helping shape the futures of the children we teach and the adults who have become part of our growing network.”

Why would you recommend Jam Coding to someone looking to start a franchise?

“I would recommend Jam Coding because it offers something many franchise opportunities don’t: a proven business model combined with genuine social impact.

Our franchisees have the opportunity to build profitable, scalable businesses while making a meaningful difference in their local communities.

One of the biggest advantages is that you don’t need a teaching background or technical expertise to succeed.

What you need is the drive to build a successful business and a passion for helping young people fulfil their potential.

We provide the systems, curriculum, training and ongoing support to give our franchise partners the tools they need to succeed.”

What qualities make a successful Jam Coding franchisee?

“Our most successful franchisees share three key qualities: drive, leadership and a passion for making a difference.

They don’t necessarily come from education or technology backgrounds. In fact, many of our franchise partners have previously worked in completely different sectors.

What matters is that they’re motivated, confident building relationships and communicating with others, committed to high standards and excited about helping children develop future-ready skills.

We’re looking for people who want to build something meaningful and are willing to put in the work to make their business a success.”

How long does it take to start a Jam Coding franchise?

“The exact timeframe varies depending on individual circumstances, but our onboarding process is designed to get franchisees up and running as efficiently as possible.

From initial discovery conversations through to training and launch, we work closely with every new franchise partner to ensure they feel fully prepared and confident before entering their territory.

Because we provide established systems, technology, curriculum resources and operational support, our franchisees can begin building relationships with schools much faster than if they were starting an education business from scratch.”

What training and ongoing support do Jam Coding franchisees receive?

“Support is one of the foundations of our franchise model.

We provide comprehensive initial training, access to the Jam Coding Academy, operational resources, curriculum materials, business systems and ongoing guidance.

Our franchisees also benefit from regular business review meetings, marketing support, mentoring and access to a network of experienced franchise partners.

We’re genuinely invested in the success of every franchisee because when they succeed, more children benefit from high-quality digital education.

It’s about building a supportive network where everyone has the opportunity to grow.”

How does Jam Coding help franchisees achieve a healthy work-life balance?

“One of the strengths of the Jam Coding franchise model is its flexibility.

Franchisees can start small and grow at their own pace, choosing whether they want to deliver sessions themselves or build a larger team around them.

Our systems, curriculum and technology help reduce administration and streamline operations, allowing franchisees to focus on growing their businesses rather than constantly reinventing processes.

Many of our partners appreciate the ability to build a meaningful business while maintaining control over their schedules and lifestyle goals.”

Finally, what advice would you give to someone considering joining the Jam Coding franchise network?

“At Jam Coding, we believe we’re doing much more than teaching children digital skills. We’re helping prepare the next generation for a rapidly changing world while creating rewarding business opportunities for our franchise partners.

For anyone considering a franchise, my advice is simple: choose a business that combines commercial potential with genuine purpose.

If you’re passionate about making a difference and want to build something you’re proud of, Jam Coding could be the perfect fit.

Together, we can teach the future.”

Could You Be Our Next Jam Coding Franchise Partner?

As the demand for high-quality digital education continues to grow, so does the opportunity to make a difference.

Whether you’re looking for a career change, an opportunity to become your own boss or a business that allows you to give something back to your community, Jam Coding offers the chance to combine your ambitions with a meaningful purpose.

With a multi-award-winning curriculum, multiple revenue streams and a dedicated support network behind you, you could be helping inspire the next generation of digital creators, innovators and problem-solvers.

Ready to start your Jam Coding journey?

Discover our franchise opportunities and find out how you can become part of the Jam Coding network.